Dirty Labs

Dirty Labs was ready for a bold new look as they geared up for their high-profile Whole Foods launch. I led a hands-on refresh of their social media art direction to showcase innovation and sustainability in laundry care. By connecting with social managers and collaborating closely with the Dirty Labs team, we honed in on what really mattered. We took a fluid, iterative approach—constantly tweaking our strategy, monitoring what resonated, and refining our visuals on the fly. I sourced striking imagery, crafted original social content, designed relatable content, and created dynamic motion graphics and reels that not only teased the launch but also educated users about the product. This creative, agile process boosted engagement and reinforced Dirty Labs’ reputation as a leader in sustainable, innovative laundry care.