Dirty Labs

During Dirty Labs' brand identity evolution, I led the implementation and evolution of their art direction on social media, focusing on strategic objectives. By leveraging successful past content and refining design elements, I helped contribute to a visually cohesive brand presence on Instagram. Working closely with the Dirty Labs team, we introduced new content formats and campaigns, leading to improved social engagement and reinforcing their core message of innovation and sustainability in laundry care. My responsibilities included sourcing imagery, designing and conceptualizing original social content, and presenting new social initiatives.