Evercast
Summary
In my role as Senior Brand Designer at Evercast, a leading remote collaboration platform catering to global creatives with its high-speed, low-latency video conferencing tools, I played a key role in shaping the brand identity and design standards. Tasked with expanding upon the existing visual identity crafted by Moving Brands, I collaborated closely with internal teams to address the challenge of accurately representing the diverse applications of Evercast. The initial brand identity provided a solid foundation with its dynamic and cinematic aesthetic. However, Creative Director Reneé Christiane and I recognized the need to further enhance it to visualize the myriad use cases of Evercast.
Credits
Creative Director: Reneé Christiane
Senior Brand Designer: Brontë Miller
Head of Communications: Jessica Cyrell
Head Of Content: Chandra Johnson
Our primary challenge was to maintain continuity with the original brand while identifying ways to define color palettes through lighting of photography/video and establish a standardized color palette applicable not only to the brand itself but also the product.
