Golden Hour

Golden Hour, woman-owned cannabis brand that redefined luxury with its infused blunts and mints from Norman, Oklahoma. The challenge was to capture the fleeting, transformative magic of the golden hour and create a bold brand identity that scaled effortlessly across diverse product offerings. I partnered closely with founders Kate Manson and Greer Inez during an immersive discovery phase, tapping into their vision of self-discovery and warmth. Drawing inspiration from the sun’s ever-changing hues—from sunrise to sunset—I crafted a flexible, visually dynamic identity that not only stood out but also adapted seamlessly as the product range expanded. I helped identify a brand strategy, conceptualized the mark for their mints, developed striking packaging for Glow StXXX, and designed and developed an engaging website that brought the vision to life. The result was a brand that radiated luxury and transformation, perfectly poised for growth and new product innovations.