Golden Hour

2020, 2021

Summary

Golden Hour is a woman-owned cannabis business based in Norman, Oklahoma, specializing in luxury infused blunts and cannabis mints. Leveraging insights from the discovery phase with founders Kate Manson and Greer Inez, I crafted a brand embodying the essence of the Golden Hour. The chosen colors mirror the sun's transitions from sunrise to sundown. Since establishing the initial brand identity in 2020, I've shaped and evolved the Golden Hour brand, contributing to brand strategy, initial product design (mints), packaging design for Glow StXXX, and website design and development.

Credits

Brand Designer: Brontë Miller
Photography: Greer Inez
Founders: Kate Manson, Greer Inez

At the heart of our approach was the recognition of Golden Hour as a distinct cannabis brand centered on self-discovery and cultivating warm emotions. The initial brand identity I crafted not only captured the essence of this vision but also provided the flexibility needed to introduce multiple and distinct product lines seamlessly.

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