Good Weird

Summary

After developing their brand identity and product collection with design studio Someone and Others, Good Weird, a brand specializing in multipurpose beauty products for everyone, partnered with our team at Antidote. Together, we collaborated to launch their brand and enhance their presence in the direct-to-consumer market through strategic email marketing initiatives. Collaborating closely with marketing stakeholders and a small, dynamic team, I served as the designer, ensuring alignment with the evolving style guide and contributing to their visual identity.

Credits

My role involved establishing visually distinctive email campaigns to differentiate Good Weird from other beauty brands, emphasizing the dual-purpose nature of their products as both beauty and skincare items.

Studio: Antidote Email
Role: Designer




In my role as a graphic designer, I played a key part in shaping the brand's visual identity through the design of weekly campaigns, SMS layouts, and automation flows. Beyond this, I strategically elevated the design presence across email marketing initiatives, ensuring that every visual element felt cohesive with the brand's overarching goals and messaging.