Good Weird

Good Weird needed to make a splash in the crowded DTC beauty space while staying true to its unconventional, multipurpose beauty and skincare approach. Partnering with the team at Antidote, I designed bold, on-brand email campaigns, SMS layouts, and automation flows that leaned into the brand’s playful yet functional identity. Each campaign highlighted the dual-purpose nature of the products, blending beauty and skincare in a way that felt fresh and unexpected. Balancing evolving style guidelines with a need for consistency, I crafted a visual strategy that kept things cohesive while pushing creative boundaries. The result? A dynamic, engaging email experience that amplified Good Weird’s voice and made every touchpoint feel intentional, modern, and uniquely them.