Graza

2024

Summary


With a brand identity shaped by design studio Gander, I worked hand-in-hand with marketing stakeholders and our nimble internal team to design captivating, on-brand emails that spoke Graza’s playful language. Every campaign was a one-of-a-kind layout, no cookie-cutter templates here. Each email was designed to feel intentional, dynamic, and unmistakably Graza.

Beyond aesthetics, I streamlined automation flows and design processes, ensuring that every touchpoint from welcome flows to product drops felt cohesive and fun.

Credits


Studio: Antidote Email
Role: Designer (Sole)
Brand Identity: Gander

Responsibilities


Email & Lifecycle Design, Graphic Design, Layout, Typography, Design System Management, Gif Animation, Photography Manipulation, User-Experience