Universal Standard
Summary
Collaborating with a team at a boutique PR company specializing in social media and influencer marketing, our joint effort with the Universal Standard team aimed to generate buzz and drive sales for their "Ultimates" Launch. The campaign, centered around "Underwear, perfected," underscored the significance of what lies beneath the outfit, positioning the intimates as versatile problem-solving base layers that you can feel sexy in. Functioning as an influencer driven launch, our partnership with OnlyFans creator @charlieannmax was a strategic move to unveil the clothing line.
Credits
Studio: Chelsea Leibow Communications
Role: Senior Graphic Designer
To illustrate this intimate concept graphically, I created a series of sophisticated censored photographic treatments inspired by pixels and frosted glass to campaign photography and video. Similarly, I chose the text treatment of of Charlie's story feature to feel like personal text messages.
