Wooden Spoon Herbs

Wooden Spoon Herbs embarked on a bold rebrand with Gander, and the challenge was to translate their fresh new look into a dynamic email marketing strategy while preserving elements of their legacy branding until launch. I led the redesign of all existing automation flows and developed a comprehensive Figma component library to showcase new product offerings and promote subscription options. Working hand-in-hand with marketing stakeholders and our nimble internal team, I designed captivating, on-brand email campaigns and streamlined automation flows that embodied the brand’s authentic, back-to-earth essence. This strategic integration of design and messaging resulted in a cohesive digital presence that clearly communicated the renewed vision of Wooden Spoon Herbs.